M. GHEZAL Abderrazzek

L’Influence des Systèmes de Recommandation sur l’Engagement des Utilisateurs dans les Réseaux Sociaux



Résumé : Dans le monde numérique d’aujourd’hui, où le volume de contenu disponible sur les réseaux sociaux est écrasant, les systèmes de recommandation numérique sont devenus des outils essentiels pour guider les utilisateurs à travers ce vaste paysage. Ces systèmes exploitent des algorithmes sophistiqués pour analyser les préférences, le comportement et les interactions des utilisateurs afin de fournir des suggestions de contenu personnalisées. Cet article explore le rôle crucial des recommandations numériques dans la satisfaction et l’engagement des utilisateurs sur les plateformes de médias sociaux. En procédant à une revue exhaustive de la littérature existante, à une analyse des méthodologies et à une présentation des résultats, cette étude examine l’efficacité et l’impact des systèmes de recommandation numérique dans l’amélioration de la satisfaction et de l’engagement des utilisateurs. En mettant en lumière les subtilités des algorithmes de recommandation et leurs implications pour l’expérience utilisateur, cette recherche contribue à une compréhension plus approfondie de la manière dont les recommandations numériques influent sur les modes de consommation de contenu dans le domaine des réseaux sociaux.

Mots-clés : Recommandation numérique, Réseaux sociaux, Consommation de contenu, Personnalisation, Biais algorithmique.

Digital publishing practices have become a necessary means in various social and functional fields, which applies to news publishing, which has created a new functional concept for social pages and professional practice; this study aims to describe the nature of digital publishing practices adopted by Journal El-Bilad on Facebook. Thus, use the virtual space of the social network facebook of El-Bilad newspaper as a research field; so we can classify this research into two types: Using social media as research tool & researching on activities & content of social media itself. The study revealed that the page does not improve the investment of technologies provided by the Facebook platform, nor does it make optimal use of them in developing digital publishing, which seem to be closely related to their traditional media practices. - Abstract in French: Les pratiques numériques en tant d'actions liées à la technologie sont devenues un outil essentiel dans divers domaines sociaux et fonctionnels, et cela s'applique au journalisme et à l'édition des informations, qui ont été introduits comme un nouveau concept fonctionnel pour les pages sociales et la pratique professionnelle; la recherche, en tant qu'étude descriptive appartenant notamment à la recherche sur les médias sociaux, décrit la nature des pratiques numériques adoptées par la page du journal El-Bilad dans la publication de son contenu d'actualité sur Facebook et le niveau de son professionnalisme ; notamment, ces recherches pouvant être classées en deux types: l'utilisation des médias sociaux comme outil de recherche et la recherche sur les activités et les contenus des médias sociaux –eux même-. Pour réaliser les objectifs de cette études, nous avons utilisé l'outil d'Observation Scientifique,sur la base d'un formulaire grille, spécifique d'indicateurs de ces pratiques. L’étude a révélé que la page concerné n'optimisait pas l'investissement des technologies fournies par la plateforme Facebook, ni n'en faisait un usage optimal pour développer des pratiques numériques de publication et de création de contenu, qui semblent être étroitement liées à ses pratiques médiatiques traditionnelles.

Education in general and education in the Arab world has played a prominent role in development, it is one of the most important means of human development by building the capacities and skills of the Citizen capable of interaction and act and the production of information and control and raising the professional education in the Arab world, as the preparation of educational and good governance is an essential basis in any human society in the 21st century, especially as it has become the third industrial revolution era any era educational revolution requires a radical change in the philosophy and content and the programs and institutions of education, given the importance of the subject, this article came to show us the role of the modern information and communication technology in the service of education, because of

The media of all kinds have the task of introducing, expressing and objectively representing the cultures of different societies in various types and forms of press The precept of media pluralism is the basis for freedom of expression and media & the cornerstone of its realization. Therefore, it is linked to the establishment of several conditions and elements in order to establish it as a principle and practice. Issues of cultural diversity in media and cultural pluralism are one of the most important elements and indicators, so this paper aims to shed light on the concept of media pluralism and related concepts within the framework of cultural diversity and multicultural indicators; Thus, highlighting the features of cultural diversity in digital media and its roles in promoting it in light of the characteristics and transformations that have touched many aspects of human life.

The media of all kinds have the task of introducing, expressing and objectively representing the cultures of different societies in various types and forms of press and media. The precept of media pluralism is the basis for freedom of expression & the cornerstone of its realization. Therefore, it is linked to the establishment of several conditions and elements in order to establish it as a principle and practice. Issues of cultural diversity in media and cultural pluralism are one of the most important elements and indicators. So, this paper aims to shed light on the concept of media pluralism and related concepts within the framework of cultural diversity and multicultural indicators. Thus, highlighting the features of cultural diversity in digital media and its roles in promoting it in light of the characteristics and transformations that have touched many aspects of human life.

Abstract
The institutions of higher education is
one of the most important institutions
of knowledge production due to what
the elite working there produces and
creates inside it, this knowledge relates
to all the cognitive outputs that are
formed on the basis of different
activities which was exercised as the
educational and research activities
with the aim of enabling different
categories to benefit from these
cognitive outputs and knowledge. To
achieve this objective, Higher
education institutions have to pay
great attention to their virtual
interfaces represented in its websites
which form a space for availability
and access to different creations and
knowledge products, produced within
it, it thus achieves the ultimate goal of
the university education process which
is the benefit of their members from
the outputs of scientific knowledge,
and the content of various scientific
journals across websites, which it
begins with the processes of
availability and publish and finishes
with the continuation of the
enrichment processes that make these
virtual spaces interfaces: knowledge
interfaces with distinction; This
intervention studies a sample of the
websites of some university
institutions, through an analytical
descriptive study.